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 Good writers must learn to write confidently within the conventions of a given medium. With that in mind, I’d like to share with you some tips for writing on the web. These four simple rules should help you to polish and refine your website’s content. Start with these four rules, and you’ll be on your way to developing a more efficient and user-friendly website. But remember: generating truly effective content takes both time and experience.
- Find Your Voice: The most important part of becoming an effective communicator is developing an individual style. Your site’s content should reflect the unique personality of your company. Simply put, finding your voice is a matter of listening – learn to trust yourself, and your customers will learn to trust you, too.
- Less is More: On the internet, never say more than you have to. You only have a small window of time with your audience; that’s why good web writers get their message across as quickly as possible. Avoid long sentences; simple sentences often pack more punch. Try to use vivid language and active verbs, and don’t be afraid to repeat key points. Remember, a potential customer will be looking for clarity, not eloquence.
- Remember your Audience: Your customers are more than just numbers— they are people with real needs. Keep these needs in mind while developing content, and you’ll keep your customers satisfied. Internet browsing is no longer a passive experience; podcasts, blogs, chatrooms, message boards, and content management technology now give customers the power to be heard. Learn to listen, and your site will be more than just user-friendly— it will be successful.
- Taglines, Taglines, Taglines: Studies show that users read sites in an “F”-shaped pattern. They consume pages in two quick horizontal scans and one quick downward scan before moving on. To keep your readers’ attention, streamline information into taglines, summary quotes, and bulleted lists. That way, users can glean the important information from your site in a few quick glances.
At Live2Create™, we can help you to develop content that will optimize your website’s search engine potential, guaranteed! Let us help you to create website content that will get your customer base moving in the direction you want. Interested in quicker, easier control of your website’s content? We can give you the tools to manage and update your content on a daily basis! Contact us, we look forward to hearing from you! Matt Boehm
Senior Editor
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